hello there,
I'm bels andrade
I'm a Senior Product Designer (UX/UI) with 7 years designing products and building the design systems behind them — for healthcare, retail, streaming, and e-commerce. Based in Canada 🇨🇦, currently designing web, mobile, and TV for one of Brazil's largest telecom companies.
projects
redefining digital entertainment
The main goal of this project was to modernize and centralize the digital entertainment experience, providing users with more accessible and intuitive navigation to explore movies, series, and exclusive content.
sales boost: a ux success story
Redesigning an e-commerce purchasing flow, resulting in a 300% increase in daily sales. The project focused on making the buying experience more intuitive and transparent, reducing friction in the conversion process.
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creating an efficient project template for digital projects
This file compiles the best practices I’ve refined throughout my career, focusing on efficiency and day-to-day usability. A complete guide to optimizing the creation of digital interfaces.
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